Beside your SEO agency
Beside your SEO agency, not instead of it
The objection we hear first from owners who already pay an SEO agency: two agencies on one account means two opinions, and someone to blame when the numbers dip. It can. It does not have to, if the line between them is drawn in writing and both read the same numbers.
Who owns what
The line, in writing
EWR Digital owns
- The measurement: every question, both engines, every language, every month.
- The work off your website: profiles, directories, reviews, mentions, lists and press.
- Any second language. Its questions are written in it, not translated, and scored on their own.
Your SEO agency keeps
- The website: its pages, its code and its rankings in Google.
- Building any page our briefs recommend.
- Google's AI features, which run on the same work as Google search.
Both agencies see the same monthly numbers, so when a number dips nobody argues about whose report to believe, and the conversation goes straight to which tier is weak and whose side of the line it sits on. You approve anything published.
Handover
How page work moves
When the measurement shows a question with no good page behind it, we write a brief: the question, what the assistants say now, and what a page would need to answer it. The brief goes to your agency and to you, in writing. They decide how to build it. You approve what is published.
That handover is Tier 4, Ingestion.
Google's lane
Why Google's AI features stay with your SEO agency
There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.
If your SEO agency is doing its job, it is already doing the work Google says its AI features need. We do not sell you a second copy of it. The engines we measure are the ones outside Google: ChatGPT and Perplexity.
Start with the overlap check
Before any work, we write down what your agency already does, what we would do, and where the two touch. You and your agency both get a copy. The steps before any work
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